If your goal is making sales using your auto-responder, follow up messages are very important. Most website visitors won’t ever buy anything on their first visit to your site; it normally takes more than 6 or 7 visits before they decide to make a purchase. To keep them interested and eventually make the sale, you’ll need to come up with some innovative yet captivating follow up messages to keep their interest while familiarize with your product.
When you start writing your messages, you’ll need to create compelling headlines. Compelling headlines will draw attention from readers, making them feel excited to read the rest of your message. If you send a message with a shoddy headline, chances are that your readers will just glance over the email and not pay much attention to it at all.
You can also get and hold the attention of your readers by sending them personalized messages with their names and other details. There are several auto responders that personalize messages through the insertion of certain codes. When you send a message out, the code is replaced with the personal information of the subscriber. When receiving the email, the reader will then see his or her personal information instead of the code.
The first message that you send out is normally an introduction message. This message should be geared towards giving readers what to expect from your messages. You can also mention information about your company and your products as well. Your introduction message is very important, as it sets the pace for the messages that follow.
When you send out your second message, you should inform readers about your products and services. Make sure that you explain what your products do and how your readers can benefit from using them. Then, in the messages that follow, you should put added emphasis on your services and products. You should be trying to convince readers that they simply must have your products and that your products are a cut above the rest.
To ensure that you get a sale, you should include comparisons between what you offer and what competitors offer. This way, you’ll show potential customers that you are indeed the best, with the best features and the best prices you are poised to meet their needs. Once you have a few satisfied customers, you’ll start to build up your credibility. If a customer is satisfied, he will let you and others know. Once a customer has praised your products, you can add it to a testimonial and send it out in a future follow up message.
When you end, a message, make sure that you leave a teaser for the next message. This way, your customers will look forward to receiving your next message. You should also carefully weave in messages regarding your contact, and order information as well, so readers can place an order without any problems. If you put some time and thought into your follow up messages you’ll start racking up customers and sales in a short period of time.
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