Many newcomers to the Internet marketing arena are not aware that there is a vast difference between an auto responder program and an auto responder service. Not knowing the difference, they often purchase the wrong type of auto responder, and find out too late that they have wasted money on a program that is useless to them.
An auto responder program is a program that is set up on your web server. This is usually a free auto responder that comes with your web hosting account. Many people don’t like to use auto responder services; so instead, they use an auto responder program that they have more control over. Some of those people don’t like the auto responder programs that come with their hosting accounts either and purchase auto responder programs or scripts that must be installed on their web server.
Other people are quite happy with using an auto responder service. This is a service that is usually paid for on a monthly or yearly basis. The fees are ongoing, and everything is browser based. In other words, you can set up your prewritten messages and manage your opt-in list through your web browser – just as you can with an auto responder program that is installed through your web hosting account. The difference is that the service runs on the auto responder service’s web server – not yours or your web hosts.
Beginners are usually better off using an auto responder service. These services are very easy to understand and to use, and no technical knowledge is needed to set things up. As a newcomer to the field, however, you might be concerned about the costs of the service. If this is the case, you have the option of signing up with a free service.
Free services make their money by placing advertisements in each message that you send out. These ads normally appear either at the top of your messages, and sometimes at the bottom. Some of the free services are simply an enticement to purchase the professional version, which have many of the more advanced features, such as tracking, disabled.
Naturally the more advanced users often choose to use auto responder programs, simply because they have more control over the operations, and they don’t have to follow some of the rigid rules imposed by those who provide the services, such as sending confirmation to each and every person who is entered into the list.
The choice of an auto responder is strictly up to you, what matters is, the service should suit your needs. If you are not sure, look for a service that offers free signups, with the option of upgrading to the professional paid version at a later date. By then you will become more familiar with the program and how the service works.
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