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How to Build a Valuable List of Subscribers

  • When you are focused on building relationships rather than just selling, you may find that #your #subscribers and subsequent customers not only buy from you but they come back for more! They become loyal because it is natural if you have really impressed and helped them. This is the beginning of building a business that provides excellent service and keeps people satisfied.
  • make leads into customers
  • Creating this dynamic not only has obvious benefits in keeping your customers satisfied and loyal, but it also goes a long way in motivating them to recommend your service or products to other people. This is the ‘wheel’ that keeps going around. With e-mail marketing you can remind them and reinforce with them the fact that they would be wise to consider your business both in their own operations as well as to be confident in recommending you. Although your emails may seem like the ‘first impression’, you don’t get the opportunity unless you are first driving traffic to the site where they can opt-in to receive the emails. So first you need to get traffic and then to have a welcoming website that is easy to navigate so that they will ‘stick’.
  • They will read what information is available there, and they will add their name and email address to opt-in so they can learn more!
  • The type of traffic you are generating is important. Just random traffic has a very low conversion rate either for subscribers or direct sales. However, if you can get ‘targeted’ traffic by using relevant keywords in your content, you are more likely to get a response. You should employ different strategies to get traffic, and it is a good idea to have a ‘splash’ page that not only invites them to opt-in to your newsletter (be on your list), but then the best strategy with that process is to have the form redirect them to your site after they sign up.
  • So with this you have a ‘one-two’ punch. You capture the lead for your list and they become prospects, or warm leads, and you now have an opportunity to show them a little more about what your business is about. Even though you hear ‘the #money is in the #list’ over and over and it is very true, the #people on #your #list has to actually #buy something for there to be money involved. That is the object – making a sale. It can be a direct sale or one that comes from #building #trust over time with your email marketing and promotions.
  • For example if a website visitor want to download a free e-book, report or video, then all they need to do is provide their email address. They get something they want and you get their email address added to #your #list for future reference!
  • Besides the regular day-to-day messages you might send to #your #list, it is very effective to also include periodic ‘broadcasts’ to announce ‘specials’ for example something that has a time-limit where the cost is less or they get more for the regular cost. Giving something away is also very effective on #your #subscribers.
  • Harnessing the Power of Traffic Authority With Online Business

Finding More Things to Blog About

  • If you are an entrepreneur you probably know that #blogging is one of the primary ways to promote the links for your business for free, as well as to generate free, targeted traffic from the search engines. If you are someone without much money to work with then you really should be making good use of your #blog if nothing else. There is no way around it, if you want a business you need to promote it online. Sure you can do other free things that have little or no effect, like traffic exchanges, and a few other things that are a waste of time for the most part. For best results  spend the time to do it right in a professional way.
  • latest news
  • If you are using your #blog consistently to write business articles, posting ghostwritten or PLR articles, or featuring articles by various authors, sometimes you might wonder what else you can do to create some variety. #Blogging about news stories is one of the most exciting and controversial applications that bloggers have discovered. Everyone is interested in the news or they should be. One thing that makes the blogosphere so active is the fact that it is possible to update a blog instantly as there are updates to the story – unlike a newspaper story.
  • Although currently this kind of real-time reporting seems to be in the #social #network world, #blogs are not going away anytime soon. There are a number of very famous, very much read professional blogs that focus on current events. The news on blogs tends to be more current than the newspaper that only gets published once per day. Besides, the fun part is being able to give your own opinion or react to various comments, etc. for all the world to see. (be careful about hate speech, etc ., though). As well, apart from the law, if your blog is usually used for your business then you don’t want to alienate anybody.
  • With that said there is no greater threat to freedom of speech than the chronically politically correct police who will find a reason to hate you for whatever you say that doesn’t agree with their agenda or bias. So you have to find a balance. ‘To thine own self be true’, but if you have super radical feelings then maybe you should have another blog that is not linked to your business where you can express yourself.
  • Of course with the advent of phone cameras your news blog can really be dramatic either if you are there yourself or you can use documents and images from the public domain. Again protect yourself from possible lawsuits by not using anything that is copyrighted. With a little creativity, with or without your opinion, you might really pick up some traffic and even followers. The best way to go is to quote directly and document the link you are quoting from to protect yourself as well as to give credence to what is being said.
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