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Money Making Internet Strategies

Search engines are the key to everything on the Internet. They are more than just the ‘traffic cops’ – they are the source of information and communication online. Hence, the primary Internet money making strategies involve using search engine optimization (free) and search engine marketing (not so much).

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When you first start out with your idea to start a business, all the way to where you are actually taking action to develop and maintain your business online, the search engines will be key to finding the resources you need.

The search engines just need a couple words to describe your idea and they will build on that to give what you what you need to create more ideas, and to provide examples and statistics. Research is really key and you shouldn’t rush through this stage. It is important that you understand all that is involved and to determine whether it is feasible for you at this time to develop your idea. If not then you may find out what it is that is missing and get it, or you may find an alternative idea that you can do now with what you already have.

You should first determine if there is a market for your proposed product or service. There are statistics about the market all over the Internet and you can quickly determine what is hot and what is not. You can find out how many people are searching for that item on a daily basis as well as other demographics, etc. with regard to your idea.

Remember that what you think will be the greatest thing since sliced bread may not interest others – ‘the market’. As such you may have a difficult time selling it. So this is why it is very important to find out what the market is looking for and get it to them. This is one situation where the multiple streams of income theory really comes into play more than ever. You may want to start out with a ‘sure-fire bet’ so that you have an income and then later on try to add your other idea that may not appeal to the market currently.

After you have made a decision on what you want to start with, the next step would be to create a web page that you can promote. Again, here is where you want to primarily focus on search engine optimization, as getting their positive attention can represent free, organic traffic. The reason this is the best traffic (other than because it is free) is that it is ‘targeted’ traffic which means the traffic is actually looking for what you have based on your content’s keywords.

After you find what keywords work best for your situation, these keyword phrases should be used in any advertising and on your web page. The search engine will crawl and index your web page using those keywords and add this information to their database (index). Then when people use those words or phrases to conduct a query, the search engine knows just what links to give them to find what they want, because they are listed in their index.

The way this works, ideally is the seeker will click the links provided by the search engine and be directed to your web site. Since it is not just random traffic they are more likely to convert to a sale as long as they find what they are looking for, etc. This is why doing keyword research is so important. You want your traffic to be targeted to what you have to offer.

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Don’t Neglect Search Engine Optimization

Search Engine Optimization or SEO is a term widely used on the Internet. Past, present and future, search engines are the most widely used tool used by everyone from layman to professionals to navigate the Internet. Search engines are an almost instant oracle to find the sites and information necessary to conduct business or even pleasure. They are an incredible, endless source of information on just about everything and anything.

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Everyone can probably agree that usually only the top ten search results on the first page are used. That is why it is so important for a link to be on that first page; of course ‘ranking’ statistics are also very important in the world of competition. There is a higher ratio of probability in your link being clicked on when you rank high – again because of the position in the results. This of course will generate more traffic for your site, and hopefully the more business that is created from that traffic.

Herein lies the rub: You don’t just sit there at the top of the game enjoying your superior vantage point. You must almost constantly ‘fight’ to stay there. One way is to keep your content ‘fresh’. New content will get your site re-indexed so that when they shuffle the pack you will still come out on that coveted first page. If you don’t, some other site who does, will likely take your spot and you will be pushed down lower in the pages.

The closer you can come to using highly keyword focused content, all the better. With search engine optimization you get the benefit of generating a high traffic volume that is also ‘targeted’ to your product or service. Consider percentages because not all clicks will necessarily result in a sale. So if you get a decent number of clicks (traffic) there is more likelihood that you will generate more sales. Slow traffic, lower response rate.

Search engine optimization does require a bit of research and work to be used effectively. The research can be pretty simple thanks to the tools provided by the search engines like Google themselves. You can start with a list of words that are relevant to your business and then find out various statistics about them even including what your competition is doing. The purpose of this would be to find ways of using the same words in a way that is not as competitive. This would ramp up your chances of being ranked for that same word put in a different way or combined with other words.

There are also a number of sites that offer very good information to help you learn how to use search engine optimization the most effectively. One important consideration to remember is that the rules are always changing. So as with any industry you are working in, you need to stay current with what is happening.

The one thing that never changes however is ‘content is king’. As long as you are making a sincere effort to add value by the information that you post on your website or blog and not using any gimmicks to try to fool them, at least you won’t harm your chances of staying on their good side so they will work for you.

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