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Using Effective Words in Content and Conversation

There are very dramatic, compelling words that are used in advertising and other Internet communications. The one that seems the best right now is ‘jaw-dropping’ and that really does say a lot when you think about it. If words are overused, however they become almost meaningless and lose all their effectiveness. In fact they become nerve wracking.

talk talk

The ones that so need to be retired from communications, especially oral are words like ‘absolutely’ and ‘awesome’. Can you please think of some other way to express these emotions before you bore everybody to death? Especially ‘absolutely’ – you can say for sure, definitely, or undoubtedly. This is abused in both directions whether absolutely or absolutely not.

For ‘awesome’ you can say beautiful, stunning, jaw-dropping, far out, phenomenal, or wonderful. Awesome is actually a very nice word and it is too bad it has been abused and is now a watered-down version of itself that is shallow as far as emotion or meaning.

OK so you are trying to be emphatic but you ruin the very emotion you are trying to demonstrate by using a trite overused word. Hopefully if people begin to notice and leave them alone for a while they can come back someday and be used again without being boring.

Other words that are absolutely infuriating are ‘no problem’. Now this would be appropriate if someone has made a mistake and was apologizing or explaining what happened. ‘No problem’ says don’t worry about it, it will be ok. But how did it graduate to take over the job of ‘you’re welcome’???

This is when you tell someone ‘thank you’ and they say ‘no problem’. Who said anything about a problem??? What was said was ‘thank you’ and you could say ‘you are welcome’ or if you can’t squeeze that out then ‘ok’ would certainly be better than ‘no problem’.

There are various lists of ‘power words’ and words that are stars in the art of ‘emotional writing’. It would be very good if you were to make a list of your favorites so that you could bring it when you are writing a blog post, email or other advertisement. Some honorable mention in this category are for example: block-buster, amazing, inspired, secret, improved, proven, remarkable, miracle, and authentic There are hundreds more but I think you get the picture.

There are other perspectives to the psychology of using words to motivate people. This site is particularly comprehensive if you want to research this subject further.
https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list

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