Home Business Ideas and Opportunities

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How to Create Compelling Content for your Home Business Blog

Your content should have useful information, you don’t want to create a text bookish atmosphere that will bore people. Without sounding academic, there are many ways you can present value — information that people need or at least will enjoy. Just imagine you are writing to a friend so that you can project a warm atmosphere.

write on!

Experts on writing teach that if you don’t catch someone’s attention right off that you will lose them – they won’t stick around to read the rest of the article. Hence, you should use exciting words, especially in your subject or title to grab the reader’s attention. You want to attract the reader and then hold their attention. This is sometimes referred to as ’emotional writing’.

Emotional writing can be seen as dramatic or compelling. It is a good idea to do some keyword research and make a ‘swipe file’ with words that are both key to your articles subjects and exciting. In advertising and sales, there are many ways in which this works — using time constraints: ‘this is your last chance’, ‘don’t miss out’. Scarcity: ‘last 5 in stock’ the ‘next 8 callers only’; Excitement: ‘must have’, ‘secret tips’, ‘top of the line’, ‘unbeatable’, ‘latest discovery’, ‘truly great’, ‘the best’, ‘fantastic’, ‘wonderful’, and ‘awesome’.

Especially if you are promoting something technical, but effective in any case, is giving proof of what you say. This would work very effectively for instance if you can quote a study or survey that has been done that will back up your claim, (give them a link); or income testimonials. Quoting statistics is not really very effective unless you provide the source of your statistics or claims. They can help you to create an interesting article.

You shouldn’t necessarily focus your writing on selling unless you are creating a sales page. For the purposes of ‘content’ you always want to keep it purely conversational and interesting. Try to present the information without pushing it.

One last example of how to keep it exciting: describe some condition that needs to be fixed, or a substance that can do something factually. Discreetly at the end add a paragraph describing how your product or service is what they need and include your link. This is easier to use if you are selling a product. For example an article about some human condition like dry skin or dandruff. Then you provide the remedy or solution.

This can apply to home business opportunities, as well. For instance the condition being ‘paycheck is insufficient’, or ‘hate your job?’ Starting a home business can be the solution to either one or both conditions and with just a little creativity you can turn that into a good article!

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How to Write an Article for Your Home Business Blog

Believe it or not even if you don’t think you have any writing skills – can you hold a conversation? Yes you mostly can. Writing is just like having a one-way conversation. Nobody there to answer but you can. It is pretty sure you can write an email as well. So you take these avenues and consider that YOU CAN write.


Say it Right

Just think of any issue you may have had, positive or negative with your business. Use that as an idea to start and then just keep the conversation going. What happened? Did it work well? What didn’t work about it? What did you learn from it? You may want to provide the solution you found either way.

Another excellent thing to remember is ‘writer’s block’ is usually idea block – you just need to find an idea and write something. You will keep flowing the longer you add information. Although whatever is on your mind and in your daily life is probably a great place to find ideas to write about, using keywords is also automatically going to get you started.

Keywords are words or phrases that are relevant to your niche or business industry. In the case of “Home Business” for example you can create “long-tail keywords” like ‘home business online” or ‘home business ideas” – also in this family are ‘working at home’, ‘making money at home’ and many more.

You should create a swipe file so you can just open it up each day and pick a topic to write about. Use the keyword or keyword phrase in your subject or topic and use it a few times in your content. Do not use it more than a few times in each article, as it will have the opposite effect you are hoping for.

Use it only within the natural flow of your content. If the search engines consider you to be a ‘keyword spammer’ they will not index your site as they would if you had content with value.

Here is an example of keyword spam: ‘My home business is a home business that will succeed. I work my home business every day, If you want your home business to work out you need to work your home business every day’, Horrible right?

This same information provided by someone who is not a spammer: ‘My home business is an online business that will succeed. I try to make sure at the very least every day that all my links are working properly’. Not so bad. Keyword used in title and one time in content. You can also consider ‘online business’ to be a keyword phrase that may rank from this article.

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Home Business Ideas and Opportunities

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