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Get the Elevator Audience Attention get Them Asking for More!

An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide. Imagine … you step onto an elevator and there is a lone occupant waiting to travel with you to another floor. You are together for less than a minute, but long enough to make polite conversation.

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Quickly vision this individual as your ideal client, who seems to have a problem you can solve. She cuts through the awkward silence and says, I see you’re attending the networking event as well. You respond politely with a friendly tone, absolutely and wasn’t it impressive? Here it is! Your chance to make an impression and secure a new connection possibly a client. After a short acquaintance , you answer with, “I’m a coach and a copywriter. I hold a Master’s in Business Administration and have been running my own home-based business for ten years.”

An elevator speech is a short verbal snippet that clearly and memorably introduces you on a card of some kind. It highlights your uniqueness and focuses on the benefits you provide as a service. Imagine you step onto an elevator and there is a lone occupant waiting to travel with you to another floor. You are together for less than a minute, but long enough to make a polite conversation.

You quickly vision this individual as your ideal client, who seems to have a problem you can solve. She break through the silence and says, I see you’re attending the networking event as well. You respond politely with a friendly tone, absolutely and wasn’t it impressive? Here it is! Your chance to make an impression and secure a new connection possibly a client. After a short acquaintance, you comfortably added, I’m a coach and a copy writer. I am a Home Business Administrator and have been running my own home-based business for the past ten years to be precise. By this time you should have reached for your business card which has a condense description of exactly what you do professionally and a # to be reached.
Having only a few seconds left, the elevator doors open. She politely responds with a smile, you then hands the card to her before she steps off the elevator and left forever. You have no need to feel you have lost a potential client, instead you’ll positively anticipate a call to inquire more about your business. You feel positive she’ll get back in touch with you; your card distinctly says, I help women entrepreneurs get more clients than they know what to do with, and triple their profits within six months. If she were your target client, do you think the second response would have sparked her interest and kept her on that elevator a little bit longer?

We all ask ourselves, what’s in it for me? When engaged in any type of communication, whether written or spoken. You want to take something of value from a conversation, learn something new, create a certain feeling, or receive information that will help you solve a problem or meet a need. If you spend the first 30 seconds labeling yourself and listing your credentials, or going into a technical spiel of your product or service, you will be met with nothing more than a big fat yawn, a glazed-over look or even worse, excuse me, I have to make a call and a quick exit. Take the time to develop a benefit-rich, passionate elevator speech that will engage your listeners to want to hear more.
Write down a list of benefits your clients/customers receive from working with you or buying from you, and use those words and phrases in your benefit statement. There’s no need to label you self. Labels don’t provide the benefits the listener is looking for. Once you have your elevator speech developed, practice it over and over until it’s as natural as stating your name. You’ll be able to use it at networking events, in telephone conversation, when leaving voice mail messages, in any type of written communication, and yes, especially in the elevator audience.

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