Home Business Ideas and Opportunities

Tag Archives | autoresponder

Critical Home Business Issues : Be There or be Square

Staying in touch with your downline and prospects are probably a few of the most important parts of your ‘job’ as a home business owner. That is if you want to be a success over the long-term. There are different elements to this and each is important.

Reach Out

There is ‘touch base’ – what is up with you? Are there any issues you are having you would like to discuss? This is usually an obvious autoresponder message; although that may not please everyone, just ask them to write to 100s of people individually and see from their own expression how ludicrous (and impossible) that would be. The point here is if there is a problem, respond to it. Don’t and you got a big joke that may actually become angry.

Then there are always ads and new opportunities that may be sent periodically to let people know there are new tools and resources if they are interested in adding something to their arsenal or they wish to try something new because they are disenchanted with their results right now.

However the most critical of all is to be contacted by one of your people and not respond at all or fail to keep your appointment. This is particularly insulting if you have said you ‘will get back to them’ or that you have set up an actual appointment and you don’t show; with no explanation – a real slap in the face.

This is the height of arrogance and there is no telling what you may deserve as a result if this is the ‘regular’ way you run your shop. Did you ever just in general read how always making people wait says that their time is not important to you? If it is more than occasional or unavoidable, again it is a slap in face insult.

Why do you treat people who believe in you, follow and support you this way? As a matter of fact they are paying your rent. What if they all quit and went away to find a sponsor who will actually work with them? You really need to think about this from every perspective and figure why you feel entitled to treat people this way and knock it off before you need to find a job.

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Your Home Business Should Always be Flourishing

Really simplistically, business is all about one thing and that is sales. It doesn’t matter what the business is or does, it needs to have a steady stream of sales. This is usually accomplished through advertising and marketing to attract prospects. So for one thing whether it is doing great or not so much, you need to be fairly aggressive at all times to promote it through advertising and marketing including organic strategies like blogging, linking, etc.

contact your list

The higher the volume of sales, the more profit you make. Notice the word profit? That comes from sales but only if you are not spending too much money to run your business. You do need to be aware of how much you are spending to advertise, market and administer your business. Again real obviously you need to generate sales that exceed your expenses in order to realize a profit.

So it is not always the best thing to do to incur a lot of expense exclusively to bringing in new business. Although there should be some resources dedicated both ways, the leads and prospects you already have in your system should be encouraged to convert to a sale. In other words don’t ever write them off because they haven’t yet responded by transacting a sale. Wait a little while and then send them something new.

Once you have their contact information you should really concentrate as much as you can on showing them that the products or services that you are offering are just what they need or want, and can solve their problem, whatever it is. There is a science to email marketing in that there are better days and times of day when people are more receptive to email. So you might track this and try different ways.

As well, there are differences in rate of deliverability of emails with regard to sending plain text or HTML messages. While on one hand HTML is much more dynamic and attractive, you should also send plain text as it may be more likely to be opened and read. Of course the reputation of your autoresponder provider is of key importance in getting value for your dollar. You want to make sure that your mail gets delivered and preferably not to their spam folder.

A good copywriter can make a big difference in dictating how your messages are received by your prospects both old and new. You want to have content that is somewhat creative and dramatic enough to compel the prospect to make a purchase. Keep it business-like but yet friendly casual and interesting.

You should periodically check out your own business to see how your strategies are working. Consider each of the points above and make sure to ‘dot your i’s and cross your t’s’. Naturally if there are new things you can add to your arsenal, research them and see if it is possible for you to add them to what you are already doing (or even to replace something you are doing that does not appear to have much response over time).

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Home Business Ideas and Opportunities

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