This is really a simple concept that has been used as long as there has been business. Why do you suppose when someone opens up a retail store they have lots of different options? So that there is a greater chance that everyone will find something they want or need — to multiply the chances of making a sale.
There are other reasons why the concept of multiple streams of income is brilliant for any business. For example, the one most often quoted by Internet affiliate marketers, is the idea that if one thing is not doing well, something else may be doing great. Hence the bottom line will not suffer.
If you have a portfolio of programs that you promote for referrals and sales, you can use any one of them as a ‘funnel ‘program. That means that you may have attracted a particular customer to one individual opportunity and now may use that ‘inroad’ to approach them about another one of the programs you are promoting.
Many times particularly if you join a free or very low cost program, the commissions until you upgrade will be paltry. With multiple streams of income you would look at them as an aggregate. That is adding together all of the small sums from your various opportunities you will come up with a nice amount of money after a while.
This is also an incentive to work very hard to keep your sales volume up so that you add together all the small sums; whereas looking forward to a $1 commission would be a little difficult to get excited enough about to continually keep yourself motivated.
Multiple streams of income is a very productive concept because again, you have a greater chance of attracting more people than if you have only one narrow niche or market to offer people. There will be those who may have some objection to some program because they have heard something negative, or because they do not like a product. No need in losing their business completely if you have something that they can like.
It is important to note here that having one website or business ‘umbrella’ that has all of your multiple streams of income included, is the only logical way to handle this. If you try to look at each program individually and feel you must promote them separately, it would be very cumbersome. You would be duplicating your efforts over and over again for each business.
If you look at it like one business with multiple streams of income, then you can do everything to advertise only once. Make sure your site is well-organized, with menus and sitemaps so that people do not become confused when trying to find the program that they are after.