Search engines are the key to everything on the Internet. They are more than just the ‘traffic cops’ – they are the source of information and communication online. Hence, the primary Internet money making strategies involve using search engine optimization (free) and search engine marketing (not so much).
When you first start out with your idea to start a business, all the way to where you are actually taking action to develop and maintain your business online, the search engines will be key to finding the resources you need.
The search engines just need a couple words to describe your idea and they will build on that to give what you what you need to create more ideas, and to provide examples and statistics. Research is really key and you shouldn’t rush through this stage. It is important that you understand all that is involved and to determine whether it is feasible for you at this time to develop your idea. If not then you may find out what it is that is missing and get it, or you may find an alternative idea that you can do now with what you already have.
You should first determine if there is a market for your proposed product or service. There are statistics about the market all over the Internet and you can quickly determine what is hot and what is not. You can find out how many people are searching for that item on a daily basis as well as other demographics, etc. with regard to your idea.
Remember that what you think will be the greatest thing since sliced bread may not interest others – ‘the market’. As such you may have a difficult time selling it. So this is why it is very important to find out what the market is looking for and get it to them. This is one situation where the multiple streams of income theory really comes into play more than ever. You may want to start out with a ‘sure-fire bet’ so that you have an income and then later on try to add your other idea that may not appeal to the market currently.
After you have made a decision on what you want to start with, the next step would be to create a web page that you can promote. Again, here is where you want to primarily focus on search engine optimization, as getting their positive attention can represent free, organic traffic. The reason this is the best traffic (other than because it is free) is that it is ‘targeted’ traffic which means the traffic is actually looking for what you have based on your content’s keywords.
After you find what keywords work best for your situation, these keyword phrases should be used in any advertising and on your web page. The search engine will crawl and index your web page using those keywords and add this information to their database (index). Then when people use those words or phrases to conduct a query, the search engine knows just what links to give them to find what they want, because they are listed in their index.
The way this works, ideally is the seeker will click the links provided by the search engine and be directed to your web site. Since it is not just random traffic they are more likely to convert to a sale as long as they find what they are looking for, etc. This is why doing keyword research is so important. You want your traffic to be targeted to what you have to offer.